ColorADD.Social is a non-profit association dedicated to promoting social integration of people with difficulty in identifying colors, more precisely colorblind people, through the adoption of the ColorADD code.

ColorADD.Social has the mission of raising the community awareness to this cause, especially the educational community, by training, socially and technically accompanying and supporting educational and inclusion projects. This way, contributing to a more inclusive school and promoting preliminary color vision screenings of young children, thus granting to children with visual deficiency, color accessibility in libraries and school classrooms. It is in school context that both the relationship with the surrounding environment and with the peer group intensifies, also appearing the first constraints, and the early signs of rejection and social exclusion, such as: bullying, low self-esteem, learning difficulties, school failure, etc. Thus, our action is especially directed to the school community, and contributing to a more inclusive school. Our main goal is to contribute to a more inclusive and non-discriminatory society, in which every child has the same learning opportunities and knows how to identify and know both how to identify and interact with diversity.

We know the first years of life are essential to the formation of the future adult’s personality, and it is in school context that both the relationship with the surrounding environment and with the peer group intensifies. Thus, it seems essential to us to intervene in an early phase, in the lives of those, who will be our future one day. We take this tool to schools, so that children might, in a playful and fun way, familiarize themselves with a new language, which will help them to decide later on and to choose independently, whenever color is a factor of decision. In this sense, ColorADD.Social has been, in partnership with several stakeholders, raising awareness of the entire community – with a particular focus on the school community – for color blindness and all the constraints associated with this non-visible limitation.