Mission

ColorADD.Social

“Color must be for All!!!”
By the dissemination of the ColorADD code, we intend to reach 7 billion people, ensuring the full integration of 350 million color blind people in a global society, in which 90% of communication is made through color...

INCLUDING WITHOUT DISCRIMINATING!!!

ColorADD.Social is a non-profit association dedicated to promoting social integration of people with difficulty in identifying colors, more precisely colorblind people, through the adoption of the ColorADD code.

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Caminha | ColorADD School Program

ColorADD Social was in Caminha to carry out the "ColorADD in Schools Program" actions on …

Caminha | ColorADD School Program

ColorADD Social was in Caminha to carry out the "ColorADD in Schools Program" actions on the 15th and 16th of January, at all 1.CEB schools in the municipality of Caminha with all 3rd year students. Color is for ALL!

Almeirim | ColorADD School Program

ColorADD Program in Schools in Almeirim, covered the seven 1st Cycle schools in the municipality …

Almeirim | ColorADD School Program

ColorADD Program in Schools in Almeirim, covered the seven 1st Cycle schools in the municipality and all 3rd year students and their teachers. Color is for ALL!

Campo Maior | ColorADD School Program

Campo Maior | ColorADD School Program

“ColorADD Program in Schools” in Spain

We share some testimonies from the launch of the “ColorADD in Schools Program” in Spain, …

“ColorADD Program in Schools” in Spain

We share some testimonies from the launch of the “ColorADD in Schools Program” in Spain, at Colégio Alba, in Vigo. True inclusion is achieved through education! In a partnership with ACROMÁTES and FEDER, ColorADD.SOCIAL took the concept that “Color is for Everyone!” to the Spanish educational ecosystem. A further 23 actions are already planned in other cities throughout this year.

What is it?

COLORBLINDNESS

Colorblindness is a vision problem characterized by the inability to distinguish all or some colors.
Worldwide it is estimated that there are...

41,5%

Feel constraints of social integration.

73,2%

Have felt embarrassed, when choosing a color.

90,2%

Ask for help when buying clothes.

17,0%

Were diagnosed only after age 20.

HOW DOES IT WORK?

THE CODE

ColorADD is a universal, transversal and inclusive language that represents, through graphic symbols, the three primary colors, plus black and white - which combined, in accordance with the basic color addition concept, allows colorblind people to identify every color whenever they are a decisive factor of identification, guidance or choice.

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EDUCATION

SCHOOL PROGRAM

We developed a program, composed of a series of actions, which are carried out in primary schools, mainly to 3rd graders, as well as to the entire educational community, so that they can understand both this limitation and the inherent day-to day constraints, whilst learning a tool, which allows a colorblind person to overcome such difficulties. Being this a continuity program, annually replicated, it will be possible to embrace all primary school pupils.